Los Angeles, California — AriZona Beverages is once again facing legal action over how it markets some of its popular drinks after a proposed class action lawsuit alleged the company falsely labels certain products as “100% Natural” and “All Natural.”
The lawsuit, filed in California in May, claims consumers were misled into believing several AriZona iced teas and fruit juice cocktails contained only natural ingredients, even though the products allegedly include synthetic ingredients such as citric acid and high fructose corn syrup.
The complaint argues that the company’s marketing influenced purchasing decisions as more consumers seek beverages made with natural ingredients.
Lawsuit Claims Consumers Paid More for Products
According to the complaint, plaintiffs David Ford and Ivette Archila say they regularly purchased AriZona beverages in California over the past several years because they believed the products were natural.
The lawsuit alleges they would not have purchased the drinks—or would have paid less for them—if they had known about the ingredients identified in the complaint.
“Plaintiffs paid more for the Products, and would only have been willing to pay less, or unwilling to purchase them at all absent the false and misleading labeling complained of herein,” the lawsuit states.
The filing further argues that AriZona intentionally promoted the beverages as natural because consumers have become increasingly concerned about synthetic ingredients and chemical additives.
Popular Drinks Included in the Complaint
The proposed class action covers a number of AriZona’s well-known beverages.
Among the iced teas listed are:
- Blueberry White Tea
- Black & White Tea
- Iced Tea with Lemon Flavor
- Iced Tea with Peach Flavor
- Real Brewed Sweet Tea
- Green Tea with Ginseng and Honey
The complaint also includes several fruit juice cocktails, including:
- Fruit Punch
- Mucho Mango
- Watermelon
- Kiwi Strawberry
- Pineapple Fruit Juice Cocktail
The plaintiffs are seeking to represent California consumers who purchased the listed products for personal or household use during the four years leading up to the lawsuit and until class members are officially notified.
Company’s Iconic 99-Cent Tea Also Mentioned
While AriZona is widely recognized for keeping many of its signature 23-ounce iced tea cans priced at 99 cents since the early 1990s, the lawsuit argues that the company still benefited financially by marketing the beverages as natural products.
In addition to seeking financial restitution for consumers, the lawsuit asks the court to require AriZona to stop the alleged misleading advertising practices.
At this stage, the allegations remain unproven, and the court has not determined whether AriZona violated any laws.
Similar Lawsuit Was Previously Dismissed
The latest complaint follows a similar lawsuit that AriZona successfully defended last year.
In that case, filed in 2022, plaintiff Thomas Iglesias also argued that AriZona misled consumers by labeling certain beverages as “All Natural” or “100% Natural.”
However, U.S. District Judge Jeffrey S. White ruled in 2025 that Iglesias continued buying the drinks even after believing the labeling was misleading.
“In other words, armed with the belief that Arizona Beverages contained synthetic ingredients or preservatives, Iglesias did not modify his behavior,” White wrote in the court’s order.
The new lawsuit is separate from that earlier case and could determine whether AriZona’s marketing practices once again face legal scrutiny in California.
Do you think beverage companies should face stricter rules when using terms like “100% Natural” on product labels? Share your thoughts respectfully in the comments below.
